Content Manager, London
I manage content for brands that want to sound like themselves, not like everyone else. My job is to figure out what a brand actually has to say, then find the right way to say it across whatever platforms matter to them.
I came into content management from a copywriting background, which means I still write most days, but now I also build the frameworks that keep content consistent, strategic, and worth reading. Good content isn't about volume. It's about knowing what your audience actually cares about and showing up with something useful or interesting when they need it.
I work at Ikaroa, a creative agency in Soho, where I oversee content for clients across hospitality, healthcare, property, and tech. The variety keeps things interesting.
Editorial calendars, messaging frameworks, content audits, and long-term planning that aligns with business goals.
Tone guidelines, voice documentation, and the systems that keep brands sounding consistent across every touchpoint.
Campaign themes, content pipelines, stakeholder coordination, and keeping deadlines from becoming disasters.
Website copy, blog articles, social content, email campaigns, product descriptions, and anything else that needs words.
Keyword research, search intent mapping, and writing content that ranks without reading like it was written by a robot.
Content audits, engagement metrics, traffic analysis, and figuring out what actually works (and what doesn't).
Content strategy isn't mysterious. You need to know who you're talking to, what they need, and where they'll actually see it. Then you build the systems to make that happen consistently without burning out your team or your budget.
I don't believe in content for content's sake. Every piece should have a purpose, whether that's SEO, engagement, conversion, or just showing up as a helpful resource when someone needs one. If it doesn't serve the strategy, it doesn't go out.
Most brands overcomplicate their content. The best work comes from clarity, not cleverness.
I started as a freelance copywriter working mostly with small businesses and startups, which taught me how to write fast and adapt to different voices. I moved into content management because I enjoyed the strategic side more than the execution, though I still write when projects need it.
At Ikaroa, I manage content across multiple client accounts, which means juggling different brand voices, deadlines, and platform strategies simultaneously. The variety keeps me sharp, and the structure keeps me sane.
London, United Kingdom